The rapid growth of the new wave of SaaS applications has made SaaS industry a thriving one at the rate of 30% increase every year. Researches show that it will only get better until a certain threshold is reached. This has been the result of flexibility they provide cutting across the operating systems. Whether it is IoS, Linux or Windows, you can access them without any functional differences. The variable storage space and cost of software installation has made SaaS a domain well poised in terms of future scope.
Since a SaaS tool can be used by both Business and Individual clients, when we market our product for our target segment, most often we face the dilemma of positioning it. To make it clear for customers and our competitors we invariably should make our marketing approach obvious.
Following are the key points which needs to be focused when you are building a loyalty oriented SaaS Marketing Strategy.
Emphasize Benefits
Conventional marketing strategies have a dedicated stage in their marketing funnel to educate the customer on Why he should use your Product? But it is not the case of a SaaS Marketing. A customer already knows why he should use your product. Only thing he is bothered about is that Will this product offer him that Solution? So just emphasize on Benefits he can get from of your product.
Never Sell Features
When you think of Putting the benefits of your product to fore, never mistake it with Features. Features are something which product will inherently have. In a overview, it can be anything about the product. But it don’t help to lure the client. If your features are so interesting, let him know them once he has liked your benefits and has shown symptoms of buying your product.
Social Proofs
Social proofs are most important confidence boosters in your audience or buyer’s mind. Especially in a Software Blog, when there is in-depth research going on the topic this can intensify your relevance to the readers. When a user visits your blog and learns that it has already got 300 shares, he does not hesitate to share it once on his Social profiles. Follow a thumb rule in displaying the Social Proofs. If your brand is comparatively new and average share rate of a post is below 20, then display your proofs after the article. If the share rate is high it is great to persuade him to read your article.
Making your Giveaways Popup Subtle
SaaS marketing strategies cannot exist if there is no Giveaways or Freebies for the prospects. We can undoubtedly conclude that it is most important in SaaS than any other buyer funnels. But what if it is too forceful? Users may get annoyed by excessive popups asking for email ids and their details. So to make your pitch subtle and portray that your are not going to spam him, keep the input box limit to three. It can be Name, Email and Company. Few SaaS marketing strategies will not allow free email ids. In that case there is no need to include Company name. This can decrease this number only to two.
Since a SaaS tool can be used by both Business and Individual clients, when we market our product for our target segment, most often we face the dilemma of positioning it. To make it clear for customers and our competitors we invariably should make our marketing approach obvious.
Following are the key points which needs to be focused when you are building a loyalty oriented SaaS Marketing Strategy.
Emphasize Benefits
Conventional marketing strategies have a dedicated stage in their marketing funnel to educate the customer on Why he should use your Product? But it is not the case of a SaaS Marketing. A customer already knows why he should use your product. Only thing he is bothered about is that Will this product offer him that Solution? So just emphasize on Benefits he can get from of your product.
Never Sell Features
When you think of Putting the benefits of your product to fore, never mistake it with Features. Features are something which product will inherently have. In a overview, it can be anything about the product. But it don’t help to lure the client. If your features are so interesting, let him know them once he has liked your benefits and has shown symptoms of buying your product.
Social Proofs
Social proofs are most important confidence boosters in your audience or buyer’s mind. Especially in a Software Blog, when there is in-depth research going on the topic this can intensify your relevance to the readers. When a user visits your blog and learns that it has already got 300 shares, he does not hesitate to share it once on his Social profiles. Follow a thumb rule in displaying the Social Proofs. If your brand is comparatively new and average share rate of a post is below 20, then display your proofs after the article. If the share rate is high it is great to persuade him to read your article.
Making your Giveaways Popup Subtle
SaaS marketing strategies cannot exist if there is no Giveaways or Freebies for the prospects. We can undoubtedly conclude that it is most important in SaaS than any other buyer funnels. But what if it is too forceful? Users may get annoyed by excessive popups asking for email ids and their details. So to make your pitch subtle and portray that your are not going to spam him, keep the input box limit to three. It can be Name, Email and Company. Few SaaS marketing strategies will not allow free email ids. In that case there is no need to include Company name. This can decrease this number only to two.
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