How important meta-title will be in 2015?

As I always advocate, the strategies however automated they may be, should tend to be human by nature. SEO is not an exception. Google algorithms are tightening the belts to overcome the black-hat techniques. In 2015, Google has tried out unique, yet highly effective ways of listing SERPs. Our topic here is “How important meta-title will be in 2015?”. 

 So let us list the best practices of 2015 for meta-title

1. The title still is most important onPage parameter which is preferred by algorithms. But it cannot be stuffed with just keywords now. It should create a meaning. Algorithms understand them now, because they are tending towards human intelligence.
2. Even though there is no limit set for meta-title by Google, for a 512px block elemement it was a standard practice to have character length of title between 65-70. Now this range has reduced to 59-65. So be precise when using a Keyword.
3. Google now is not just a search engine. It is a 'user experience', a 'journey of relevance'. Now the experience has to be concise and effective. Hence to create meaning the word lenght has been reduced to seven or eight. Previously it was around twelve.
4. The potential keywords like Best, Popular, Top, Most still have their prominence. Now the list also includes 'call of actions' like Get, Learn, Buy and Hire. So, next time when you frame a title, be aware of asking users to take some action. (Do it only if it is relevant to your page).
5. The content is a close friend of Title now. The keywords used in Title must be shared with the required density among Header tags and description tags. But don't stuff your keywords in title unnecessarily. I would recommend a reverse way. Just check for keywords in page content and use them in Title. This is a more authentic way for now.
6. Use most searched keywords as early as possible in the title. Restrict from repeating a keyword in the title.
7. Google has completely eliminated recognition to special characters in 2015. Using special characters in Title can only junk the character count. So no more SPECIAL CHARACTERS !#@$.
8. Here comes the most important point. May be around 2016, Google is trying to eliminate the use of meta-keywords. For that, it has started to try from Title Tag. It means the Title will be auto generated. You may have observed, some titles displayed in SERPs are different than onPage titles. This is the future of SEO. “Be relevant, if not! You better stay far”. So here after, when you write a content, keep an eye on how it will contribute to title.