Many social forums flooded with the people has an issue with targeting the female users. On twitter, many women are influential. On Facebook they are big brands. But these platforms will not set concrete stage to sell something really feminine for female users. Here feminine means visually attractive, colourful and mesmerising. It may be portraits of landscape or ornaments or may be fashion apparels of deeper meanings and details. I have made clear which is the target segment I am trying to describe here. It is Luxury buyers, Female Luxury Buyers in specific. Only two platforms stand significant in having these properties. One is Instagram and other is Pinterest. Instagram is more of a Mobile Platform, but Pinterest is one for both mobile and wide screen users.
Why Fashion Branding is Important?
Fashion is second most popular category and most popular B2C category.
Loyalty of the Fashion buyers are more fluctuating than any other segments.
The spending range of a Fashion buyer ranges from $5 to $350, which makes this domain more spacious and versatile for SMBs.
Promoting Fashion on Pinterest : 5 Top Strategies
1. Creating Effective Bio : A well scripted self-informative Bio will be significant in making your business objective clear in the first step. Also, include your website link and verify it by embedding the code on the header tag of the HTML page.
2. Embed code on Website : This will make it more engaging and helps to build your followers. It has just a single click Signup for Google and Facebook. Many users prefer to sync their Facebook account, so it enables you to know about the user and their interests through which we can create detailed customer persona. These are beneficiary in Lead Nurturing.
3. Different Perspective : Buyers may know about your product and they have rejected it when it was targeted to them for first time. So, when you re-target your brand, they format has to be unique. So, try posting the different perspective or angle shot of you product.
This catches the interest of your prospect and allows him to ponder on his past decision of not buying. If it generates interest, he might buy this time.
4. Thought Leadership of Fashion : Marketing is not just about selling your products, but educating the customers on what they have to buy and how they should choose. So enabling your customers to know some thing in depth, make him feel confident of making buying decisions. So, you can post banners of five bulleted points telling “How to be fashionable this Summer”, “Top fashion brands which should be tried out during this Chritstmas”.
In this sort, you can also try creating banners of fashion quotes by Hollywood actors or Fashion Tycoons. When they happen to pull the interest of the customer, they will inspire him about you brand name.
In both cases, the banners have high potential of getting shared on Social Channels. If they get shared, organically your brand will be reaching thousands of people. It was not the money you spent for it, but the your creativity.
5. Fashion Infographics : Infographics have become prime elements of content strategy. Since, people many times don't like to read a text but instead they would prefer to scan the content, the Visual Marketing is a prime selling component of your product. When you create an interesting Infographic on “How the Fashion Brands have changed over this century” etc, it will grasp the mind of fashion enthusiasts mainly the Luxury Buyers. If a Luxury buyer is impressed by your brand, the customer will become an unpaid evangelist of your brand.
These are five easy ways we can make a difference by getting into Pinterest for Marketing of your fashion Brand. When you market a fashion brand, keep in mind that your tendency has to be to grasp the interest of the user and then educate him in detail. If you directly try to make his thoughts complex, he may no be listening for us too long.
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