Every now and then, if we are building our business brand on Twitter, we see new followers. Followers are the asset of Twitter profile. More the number of followers, greater is the impression you have on Twitter. It also contributes to authenticity. But it is not that simple. The factor which influences the profile visitors is Followers To Following ratio (FFR). It should be maintained as higher as possible organically. It should be atleast more than 1.0
But when we start to build the business, we should start analysing the trends what incumbents and its users are taking about. So we cannot resist from following them. But when we follow large number of users without having the good number of followers, the brand image loses the lustre. That is where Twitter Lists will be useful.
Utilizing the Twitter Lists
But when we start to build the business, we should start analysing the trends what incumbents and its users are taking about. So we cannot resist from following them. But when we follow large number of users without having the good number of followers, the brand image loses the lustre. That is where Twitter Lists will be useful.
Utilizing the Twitter Lists
1. Segregate the Influencers : The Influencers of your niche can be closely monitored by adding them in a dedicated list. Following their Twitter handle will of course make you to see their updates on your Feed, but you cannot filter out with respect to categories.
2. Monitor the Clients : Create a List devoted only for your current Clients. You can monitor them on regular basis to know what actually their priorities and expectations are. This will give real time insights for your Customer Loyalty Programs.
3. Brand Awareness: A big brand cannot ask someone to follow them. So, if they add a user to their specific list, chances are there that user may visit the Twitter Profile and Follow them. Also click the link on their Bio and visit the website. The traffic which comes from Twitter organically has higher conversion rate.
4. Competitors Vigilance : When you have Competitors then you should know what they are talking about. But we should not contribute to the Follower number of our Competitors. It is just like we are helping Them to build their Foundation. So, we can create and List, which can be hidden and monitor them on timely basis.
5. Analyse Trends : We of course will have industry specific #hashtags. We can search people who frequently tweet with our #hashtag list and Add them in to a List.
6. Lead Nurturing : Initially we may have people who are interested in our product. But there may not be any requirement for them to buy our product. Hence we should nurture them so that whenever they think of buying, the first product which shold popup on their mind should be ours. So we should create a List for Prospectus leads and start analysing them. It will help us to scale the Client list quickly.
7. Retweeters : There are many Twitter Users on Twitter who passionately Retweet specific #hashtags. They eventually gain a status of Content Curators and a News Handles. But later they will start getting selective to maintain their reputation. We should add them in a list and see what kind of tweets are getting more retweets. So, we can try to compose a tweet which can get better engagement.
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