There is not even a single business segment which has remained unaffected by Social Media. The growth and dependency it has mandated on public life is phenomenal. As an instance, while events are considered to build the business, much emphasis is often needed reaching out to new Business Opportunities. When I talked to a CEO last week, he told that “Attending one single acclaimed event can build the business which cannot be achieved by an year of hard selling”. He was right, but only when we can make sure that event we are attending and presenting our product has reached the targeted segment through strategic marketing. Event marketing through Social Media has been a niche which costs comparatively lesser for an acquisition.
How to promote an event on Social Media:
These are the few points which I followed to Promote an event on Social Media which generated good number of engagements ultimately resulting in Profit. I know this is not extensive, there are many things which you may have tried out. If so, I welcome your comments on What the best Strategy you have done to promote an Event on Social Media.
How to promote an event on Social Media:
1. Event Specific #Hashtag : Brainstorm top keywords which defines your event. It can be like Metallica, Music Festival, Berlin, Weekend, Nights etc. Then think on creating your own Hashtag which is simple, easy to remember and most importantly unique. For ex: An hashtag like #MetallicaBerlin will be a unique one.
2. Promoting the #Hashtag : Once the #hashtag is ready, you should start promoting it. Twitter is a mother-land where this concept of #hashtag was incepted and developed. Also, Twitter is the most primitive tool which can take your business outside the known circles. On your Twitter Handle, when your event has still 15 days to go, add the Hashtag in your BIO. Also every tweet you compose must include that Hashtag. It makes the event enthusiasts to visit your profile and click on your website link.
3. Hashtag on Banner : Banners have prominence in Facebook. When you are posting a new banner about your event on Facebook, make sure that it includes the #hashtag of your event. This will create a visual imagery in audience mind which is highly affective rather than just a textual representation.
4. Timing Analysis : A tweet or a Facebook post should gain highest possible impression to gain maximum engagement. To achieve this, we need to analyse on which is the time period at which our followers will be online. To do this there are many tools like SocialBro, Buffer etc. Post your event tweets at the timing window specified by these tools.
5. Weekly Ghost Post : Note a time period in a week at which the users will be expected to join you in maximum numbers and start promoting your event aggressively. For ex: if it is an entertainment event, start posting your updates on Friday 3PM to 6.30 PM. This is the time, when people search for events to attend on respective weekends. Make sure that the preparations for this has been near perfection. You cannot just post and relax, you should be reacting for the queries on real time basis.
6. Versions of Banners : Apart from using the different banners with 'xyz days to go countdown', you should focus on putting the message across every time that you are attending the event. Associating yourself with the event can put your brand image on top of the Business.
For ex : You can pull a popular quote from a Celebrity or a Philosopher and try to connect with the Event enthusiasts. Only thing to labour out here is Creativity.
7. Mentions : If a well known speaker or celebrity is attending the Event, promote him by creating a dedicated banner and by mentioning him on Twitter. He may or may not retweet or reply for it. But, if it happens once in a while also, the brand of the Profile will grow manifold organically.
8. Relating with Previous Event : On your Facebook page, if you specifically know few people who attended the event, include their photos in a dedicated album and tag them to the post. If they have not liked your Page, you can still put a label of their name. From your personal Profile put a subtle message informing them. Chances are more that they will Like it ASAP since if a page hosts a persons candid photo, he will feel himself so confident.
These are the few points which I followed to Promote an event on Social Media which generated good number of engagements ultimately resulting in Profit. I know this is not extensive, there are many things which you may have tried out. If so, I welcome your comments on What the best Strategy you have done to promote an Event on Social Media.
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