In an organization, if a new adapter needs to be developed for accessing a database or a remote API, it is tedious. It takes time, human resources and faces budgetary constraints. If the requirement is just momentary, it is futile to exploit these aspects. So it is necessary to look into a feature which serves the purpose and that is where AppCode fits exactly. You don’t need new installations or applications, you just need to use the classes and implement the methods. 


 What is AppCode?
AppCode is a framework which allows developers to plugin custom JAVA code. It can effectively integrate with any external system by implementing the necessary AppCode interface which is exposed for integration with DBSync platform.

A new Approach to Cloud Integration
Consider a company which has its product catalogues listed on a custom Ecommerce platform. For backup purpose, if there arises a requirement to sync its product catalogue on scheduled intervals into their databases we need an integration system. When a client uses an integration platform like DBSync to sync data between two systems, for instance let us say ECommerce platform(without a pre-defined DBSync adapter) and a database, he wants to push his product and invoices information pulled from ECommerce platform to dedicated backup databases.

What AppCode does here is, it reads data from ECommerce platform and plugs it into the integration workflow like DBSync. So on one side of the process, we will have the integration happening with database using DB connector and on other side a custom AppCode library which interacts with the ECommerce engine. The latter part is where the library will push the data from ECommerce platform to database. 

 Benefits of AppCode
1. Easy To Implement: AppCode is a feature built with simple implementation process to meet the rapidly emerging technical requirements. You don’t need a dedicated adapter to implement it and also it is not required to be aware of full functionality of the source.
2. Plug and Play: Its plug and play feature make it standout from other such implementations. Let’s say, your app is running and a customer wants to implement certain functionality. Since AppCode is purpose oriented, it can be implemented independently from other instances and classes.
3. Highly Customizable: As a phenomenon, like other DBSync apps and services, AppCode too is provisioned with high customizability. It can be made adaptable to different business scenarios by customizing as per your requirement to accomplish your business goals.
4. No need to know full functionality of the targeted source: If an adapter is to be coded for an ecommerce platform, you need to be aware of many aspects like how to insert, delete, remove or update the product/record invoices. In case you are using AppCode, you don’t need to know about other functionalities except for the purpose. For ex: If you need to extract an API data and update it, you can just do it without worrying about other features getting affected.
DBSync is a complete on-demand integration and replication provider that empowers companies to connect any combination of SaaS, cloud and on-premise applications together without the burden of installing and maintaining software and appliances.
11:37 PM
The rapid growth of the new wave of SaaS applications has made SaaS industry a thriving one at the rate of 30% increase every year. Researches show that it will only get better until a certain threshold is reached. This has been the result of flexibility they provide cutting across the operating systems. Whether it is IoS, Linux or Windows, you can access them without any functional differences. The variable storage space and cost of software installation has made SaaS a domain well poised in terms of future scope. 

Since a SaaS tool can be used by both Business and Individual clients, when we market our product for our target segment, most often we face the dilemma of positioning it. To make it clear for customers and our competitors we invariably should make our marketing approach obvious. 

 Following are the key points which needs to be focused when you are building a loyalty oriented SaaS Marketing Strategy. 

Emphasize Benefits
Conventional marketing strategies have a dedicated stage in their marketing funnel to educate the customer on Why he should use your Product? But it is not the case of a SaaS Marketing. A customer already knows why he should use your product. Only thing he is bothered about is that Will this product offer him that Solution? So just emphasize on Benefits he can get from of your product. 

Never Sell Features 
When you think of Putting the benefits of your product to fore, never mistake it with Features. Features are something which product will inherently have. In a overview, it can be anything about the product. But it don’t help to lure the client. If your features are so interesting, let him know them once he has liked your benefits and has shown symptoms of buying your product. 

Social Proofs 
Social proofs are most important confidence boosters in your audience or buyer’s mind. Especially in a Software Blog, when there is in-depth research going on the topic this can intensify your relevance to the readers. When a user visits your blog and learns that it has already got 300 shares, he does not hesitate to share it once on his Social profiles. Follow a thumb rule in displaying the Social Proofs. If your brand is comparatively new and average share rate of a post is below 20, then display your proofs after the article. If the share rate is high it is great to persuade him to read your article.

Making your Giveaways Popup Subtle 
SaaS marketing strategies cannot exist if there is no Giveaways or Freebies for the prospects. We can undoubtedly conclude that it is most important in SaaS than any other buyer funnels. But what if it is too forceful? Users may get annoyed by excessive popups asking for email ids and their details. So to make your pitch subtle and portray that your are not going to spam him, keep the input box limit to three. It can be Name, Email and Company. Few SaaS marketing strategies will not allow free email ids. In that case there is no need to include Company name. This can decrease this number only to two.
5:21 PM
“Female is a mystery in itself”. An Indian Proverb tells it. It is indeed true. We see feminity in Nature and existence. Even after the advent of science to explore the Meaning of the existence, the nature remains a biggest mystery.

Many social forums flooded with the people has an issue with targeting the female users. On twitter, many women are influential. On Facebook they are big brands. But these platforms will not set concrete stage to sell something really feminine for female users. Here feminine means visually attractive, colourful and mesmerising. It may be portraits of landscape or ornaments or may be fashion apparels of deeper meanings and details. I have made clear which is the target segment I am trying to describe here. It is Luxury buyers, Female Luxury Buyers in specific. Only two platforms stand significant in having these properties. One is Instagram and other is Pinterest. Instagram is more of a Mobile Platform, but Pinterest is one for both mobile and wide screen users.

Why Fashion Branding is Important?
Fashion is second most popular category and most popular B2C category.
Loyalty of the Fashion buyers are more fluctuating than any other segments.
The spending range of a Fashion buyer ranges from $5 to $350, which makes this domain more spacious and versatile for SMBs.

Promoting Fashion on Pinterest : 5 Top Strategies
1. Creating Effective Bio : A well scripted self-informative Bio will be significant in making your business objective clear in the first step. Also, include your website link and verify it by embedding the code on the header tag of the HTML page. 
2. Embed code on Website : This will make it more engaging and helps to build your followers. It has just a single click Signup for Google and Facebook. Many users prefer to sync their Facebook account, so it enables you to know about the user and their interests through which we can create detailed customer persona. These are beneficiary in Lead Nurturing.
3. Different Perspective : Buyers may know about your product and they have rejected it when it was targeted to them for first time. So, when you re-target your brand, they format has to be unique. So, try posting the different perspective or angle shot of you product.


This catches the interest of your prospect and allows him to ponder on his past decision of not buying. If it generates interest, he might buy this time.
4. Thought Leadership of Fashion : Marketing is not just about selling your products, but educating the customers on what they have to buy and how they should choose. So enabling your customers to know some thing in depth, make him feel confident of making buying decisions. So, you can post banners of five bulleted points telling “How to be fashionable this Summer”, “Top fashion brands which should be  tried out during this Chritstmas”.
In this sort, you can also try creating banners of fashion quotes by Hollywood actors or Fashion Tycoons. When they happen to pull the interest of the customer, they will inspire him about you brand name.
In both cases, the banners have high potential of getting shared on Social Channels. If they get shared, organically your brand will be reaching thousands of people. It was not the money you spent for it, but the your creativity. 
5. Fashion Infographics : Infographics have become prime elements of content strategy. Since, people many times don't like to read a text but instead they would prefer to scan the content, the Visual Marketing is a prime selling component of your product. When you create an interesting Infographic on “How the Fashion Brands have changed over this century” etc, it will grasp the mind of fashion enthusiasts mainly the Luxury Buyers. If a Luxury buyer is impressed by your brand, the customer will become an unpaid evangelist of your brand.

These are five easy ways we can make a difference by getting into Pinterest for Marketing of your fashion Brand. When you market a fashion brand, keep in mind that your tendency has to be to grasp the interest of the user and then educate him in detail. If you directly try to make his thoughts complex, he may no be listening for us too long.
12:41 AM
Every now and then, if we are building our business brand on Twitter, we see new followers. Followers are the asset of Twitter profile. More the number of followers, greater is the impression you have on Twitter. It also contributes to authenticity. But it is not that simple. The factor which influences the profile visitors is Followers To Following ratio (FFR). It should be maintained as higher as possible organically. It should be atleast more than 1.0


But when we start to build the business, we should start analysing the trends what incumbents and its users are taking about. So we cannot resist from following them. But when we follow large number of users without having the good number of followers, the brand image loses the lustre. That is where Twitter Lists will be useful.

Utilizing the Twitter Lists
1. Segregate the Influencers : The Influencers of your niche can be closely monitored by adding them in a dedicated list. Following their Twitter handle will of course make you to see their updates on your Feed, but you cannot filter out with respect to categories.
2. Monitor the Clients : Create a List devoted only for your current Clients. You can monitor them on regular basis to know what actually their priorities and expectations are. This will give real time insights for your Customer Loyalty Programs.
3. Brand Awareness: A big brand cannot ask someone to follow them. So, if they add a user to their specific list, chances are there that user may visit the Twitter Profile and Follow them. Also click the link on their Bio and visit the website. The traffic which comes from Twitter organically has higher conversion rate.
4. Competitors Vigilance : When you have Competitors then you should know what they are talking about. But we should not contribute to the Follower number of our Competitors. It is just like we are helping Them to build their Foundation. So, we can create and List, which can be hidden and monitor them on timely basis.
5. Analyse Trends : We of course will have industry specific #hashtags. We can search people who frequently tweet with our #hashtag list and Add them in to a List.
6. Lead Nurturing : Initially we may have people who are interested in our product. But there may not be any requirement for them to buy our product. Hence we should nurture them so that whenever they think of buying, the first product which shold popup on their mind should be ours. So we should create a List for Prospectus leads and start analysing them. It will help us to scale the Client list quickly.
7. Retweeters : There are many Twitter Users on Twitter who passionately Retweet specific #hashtags. They eventually gain a status of Content Curators and a News Handles. But later they will start getting selective to maintain their reputation. We should add them in a list and see what kind of tweets are getting more retweets. So, we can try to compose a tweet which can get better engagement.
9:36 PM
There is not even a single business segment which has remained unaffected by Social Media. The growth and dependency it has mandated on public life is phenomenal. As an instance, while events are considered to build the business, much emphasis is often needed reaching out to new Business Opportunities. When I talked to a CEO last week, he told that “Attending one single acclaimed event can build the business which cannot be achieved by an year of hard selling”. He was right, but only when we can make sure that event we are attending and presenting our product has reached the targeted segment through strategic marketing. Event marketing through Social Media has been a niche which costs comparatively lesser for an acquisition.


How to promote an event on Social Media: 
1. Event Specific #Hashtag : Brainstorm top keywords which defines your event. It can be like Metallica, Music Festival, Berlin, Weekend, Nights etc. Then think on creating your own Hashtag which is simple, easy to remember and most importantly unique. For ex: An hashtag like #MetallicaBerlin will be a unique one.
2. Promoting the #Hashtag : Once the #hashtag is ready, you should start promoting it. Twitter is a mother-land where this concept of #hashtag was incepted and developed. Also, Twitter is the most primitive tool which can take your business outside the known circles. On your Twitter Handle, when your event has still 15 days to go, add the Hashtag in your BIO. Also every tweet you compose must include that Hashtag. It makes the event enthusiasts to visit your profile and click on your website link.
3. Hashtag on Banner : Banners have prominence in Facebook. When you are posting a new banner about your event on Facebook, make sure that it includes the #hashtag of your event. This will create a visual imagery in audience mind which is highly affective rather than just a textual representation.
4. Timing Analysis : A tweet or a Facebook post should gain highest possible impression to gain maximum engagement. To achieve this, we need to analyse on which is the time period at which our followers will be online. To do this there are many tools like SocialBro, Buffer etc. Post your event tweets at the timing window specified by these tools.
5. Weekly Ghost Post :  Note a time period in a week at which the users will be expected to join you in maximum numbers and start promoting your event aggressively. For ex: if it is an entertainment event, start posting your updates on Friday 3PM to 6.30 PM. This is the time, when people search for events to attend on respective weekends. Make sure that the preparations for this has been near perfection. You cannot just post and relax, you should be reacting for the queries on real time basis.
6. Versions of Banners : Apart from using the different banners with 'xyz days to go countdown', you should focus on putting the message across every time that you are attending the event. Associating yourself with the event can put your brand image on top of the Business.
For ex : You can pull a popular quote from a Celebrity or a Philosopher and try to connect with the Event enthusiasts. Only thing to labour out here is Creativity.
7. Mentions : If a well known speaker or celebrity is attending the Event, promote him by creating a dedicated banner and by mentioning him on Twitter. He may or may not retweet or reply for it. But, if it happens once in a while also, the brand of the Profile will grow manifold organically.
8. Relating with Previous Event : On your Facebook page, if you specifically know few people who attended the event, include their photos in a  dedicated album and tag them to the post. If they have not liked your Page, you can still put a label of their name. From your personal Profile put a subtle message informing them. Chances are more that they will Like it ASAP since if a page hosts a persons candid photo, he will feel himself so confident.

These are the few points which I followed to Promote an event on Social Media which generated good number of engagements ultimately resulting in Profit. I know this is not extensive, there are many things which you may have tried out. If so, I welcome your comments on What the best Strategy you have done to promote an Event on Social Media.

 
5:53 AM

As I always advocate, the strategies however automated they may be, should tend to be human by nature. SEO is not an exception. Google algorithms are tightening the belts to overcome the black-hat techniques. In 2015, Google has tried out unique, yet highly effective ways of listing SERPs. Our topic here is “How important meta-title will be in 2015?”. 
 So let us list the best practices of 2015 for meta-title
  1. The title still is most important onPage parameter which is preferred by algorithms. But it cannot be stuffed with just keywords now. It should create a meaning. Algorithms understand them now, because they are tending towards human intelligence.
  2. Even though there is no limit set for meta-title by Google, for a 512px block elemement it was a standard practice to have character length of title between 65-70. Now this range has reduced to 59-65. So be precise when using a Keyword.
  3. Google now is not just a search engine. It is a 'user experience', a 'journey of relevance'. Now the experience has to be concise and effective. Hence to create meaning the word lenght has been reduced to seven or eight. Previously it was around twelve.
  4. The potential keywords like Best, Popular, Top, Most still have their prominence. Now the list also includes 'call of actions' like Get, Learn, Buy and Hire. So, next time when you frame a title, be aware of asking users to take some action. (Do it only if it is relevant to your page).
  5. The content is a close friend of Title now. The keywords used in Title must be shared with the required density among Header tags and description tags. But don't stuff your keywords in title unnecessarily. I would recommend a reverse way. Just check for keywords in page content and use them in Title. This is a more authentic way for now.
  6. Use most searched keywords as early as possible in the title. Restrict from repeating a keyword in the title.
  7. Google has completely eliminated recognition to special characters in 2015. Using special characters in Title can only junk the character count. So no more SPECIAL CHARACTERS !#@$.
  8. Here comes the most important point. May be around 2016, Google is trying to eliminate the use of meta-keywords. For that, it has started to try from Title Tag. It means the Title will be auto generated. You may have observed, some titles displayed in SERPs are different than onPage titles. This is the future of SEO. “Be relevant, if not! You better stay far”. So here after, when you write a content, keep an eye on how it will contribute to title.
5:44 PM
Difference is the nature of the existence. No two things on the earth will be same. “This” cannot be “that” ! Philosophers call it “Binary Opposition”, Theists believe it as “Separatism” to sieve between man and the God. We business people call it 'Segmentation'. Segmentation can be among Consumers, Product line or anything else. Here we are referring to the market i.e “Segmentation in Market”.
More than half of new products proves to be a catastrophe. The remaining part which succeeds have not got blessed by some unknown fortune, but with the conscious insight of 'market segmentation'. If the theory behind categorization of markets are defined and hence assumed fundamentally inaccurate, then we will miss the track of 'segmentation'. Considering all the persuasive techniques we tried to reach them, what ever consumers thinks is conclusive. The same theory applies for categorization. But, when marketers are in misalignment with the customer's thought of grouping of products, we get it impaired.

Prior to the Segmentation, we need to know the primitive component which constitute the whole paradigm : “The Segment”. A 'Segment' here referred is an entity which gets defined when there is considerable difference from an existing customer base. The difference hence inferred have to be identical across all the probabilities to get themselves listed under certain segment. There are welcoming chances of misalignment which was resulted not by lack of experience  but by presupposed assumptions. The consequence of need to get a solution accompanied with a 'superior value' create a circumstances of customers buying a product. In other words, it is a utility they are asking, of which outcomes they are trying to achieve builds up a categorization of markets. Hence it is 'customers' who decide the segmentation. Hence, a segmentation process which is in line with the perception of consumers is likely to thrive.

To fall inline with the consumers we need to survey their thoughts rigorously. But when carried out rigorously,  we venture the risk of getting half-boiled conclusions. Since this makes the survey in 'conscious levels' of attendants, it may play futile as they may not be primitive to whole customer set. Also it cannot be assured of a reliable opinion since they will be reluctant about revealing about low-cost or unbranded items. Hence, the survey we follow should be done with indirect ways without 'breaking the emotion'. It can be wiser to trust the indirect questioning. But that too will seek a bit of consciousness from attendants, although it may not be as that of direct.

It is a wisdom and will be consistent to rely on unconscious survey. It involves chronicling the data on the attributes of time, sex, age, marital status etc. The data fetched from this convention will be colossal as it can draw infinite parameters depending upon the need. The credibility will be far superior to other conventions. Hence Bigdata will make a remarkable difference in market segmentation and also customer personification.

The advantages of this segmentation will induce restrictions on all-in-all companies and redirect them to work on their niches. Hence it creates leaders in a Business chunk. And that is what business leaders do, they really do out-perform others where they are superior and specialized. Apple don't think of producing non-intelligent electronics and Intel don't produce cars. The credit card company – MBNA decided to segment the customers on the basis of geographic area, marital status, age etc to retain their highly loyal customer. It made MBNA profitable and gently scale up.

Hence segmentation of market can play a thumb rule if it is in perspective of the customer. But don't define too many personas for segmentation, failing which will lead to overlapping of demography. Overlapping hiders the purpose of segmentation.
11:52 PM
The urgency of online marketing was to come in front of customers to seek their patronage. As it progressed and contest got tighter it became 'convincing factor'. Now it has arrived as a top priority to replace the existent retail market and ask almost every consumer in the world to shop over the internet. The reduced cost of internet and complexity in the process added up to their hope. But what is the defacto which holds some consumers back to the same old ways of buying. It can be an outing habit which makes buying an integral part of it. Although prime reason is not that, but a 'Framework of Presentation'.

When a product is touched and felt physically, the consumer relies on his senses. But why that sense will not emulate when it was with eyes. Is it that consumers don't believe their eyes? It is not that! but they don't really believe us(Sellers). And why should they have to? We have tried implementing advanced enhancements in our E-Commerce sites, but we cannot promise the exact substitute for what they can experience at retail shops. The thing which can overcome this 'disbelieving' principle is “Transparency”. It is an 'outsider' perception of our sincerity in communicating us to them. Only transparency can assert that “touch and feel” and nothing else.

For that, we need to stand with our credibility and put the exact details of the product in our site. Whether it is a well known brand or an entrant, we cannot distance our-self from the responsibility by telling “We can not guarantee that the information on this page is 100% correct.”. Because if we are asking them to believe us, we must take the responsibility of what we are proposing them. It does not mean to right away remove the above warning, but make sure it don't get advocated several times. 

Some #ecommerce sites are trying to make sure that they are transparent, but many don't really takes this responsibility. Because many really don't know that they don't know how to do it. Many companies don't make mistakes intentionally. But what is that which makes difference in some sites is that the understanding they have about the local customers?

These are fundamentals needs to be exercised :
  • Pricing needs to be transparent with respect to other sites. For instance, don't flaw in displaying the original price as '$1400' and our price as '$1100'. What if.. a customer searches for the product on google to know that price offered by other sites is in the range of '$1000'. We just wasted his time to drive traffic to our site. And evidently! every customer searches it on google before pressing .
  • Brand name means more in the case of ecommerce than face-to-face buying. It is because, he don't really trust the unknown brands we have hosted. Because as mentioned above, he cannot physically testify it. So 'Brand Name' comes in support of known products. To overcome this, additional features have to be listed. Ex. For an unbranded shoes we can specify Soft foot bed, Gripping Dotted sole, Raised Cushion tongue etc.
  • Remember specs are the indirect way of communicating that 'this is what you wanted to buy'. So more specs meant for more personalized product. It takes out the consumer dilemma during selection.
  • Product feedback section is symbol of transparency in ecommerce sites. If they can see unbiased comments, they feel like trusting the platform. But translucency in review section will leads to consumer searching for reviews from other sites. If they feel better there, they don't come back. We lost a consumer forever.(Don't remove negative comments. But you can think of removing only abusive comments)
Last Word : Transparency is paramount in B2C than B2B since latter involves a skilled and permanent customer(client). Even after latest efforts to reach consumer in more direct manner, a B2C customer have no instant willingness to inquire about every product on phone because he feels “How small he is infront of a company”. But we indeed know that “How important he is for us”.
11:37 PM
There are two sayings, number one “a great performer is one who performs outside his comfort region” and second one “Knowing his strength, one who hone his expertise is called as Master”. The former line commands a classic-evergreen message but the latter feels very relevant in the era of internet. The facebook believes in first saying but twitter in the second. They stand in the same order as facebook have 1.2 Billion users and twitter have 200 Million users.

There was not a single chance of twitter crossing facebook's numbers , and twitter didn't expressed that tendency. But facebook kept on implementing latest advancements from all over the internet. As a result almost everybody in the urban and non-rural places have their FB account. But on average twitter have one account per family. The last very ignoble try by Facebook was to introduce '#hashtags' couple of months back. It wanted to show as a great performer outside its comfort region. But it failed. Many FB users did not even observe it as a difference.

Reasons Behind Facebook’s #hashtag Mishap

  • The behaviors of twitter and facebook vary as twitter united “people and content” regardless of a personal familiarity, but facebook has a closed ecology which is contrary to this principle.
  • Any post on twitter is public by default unless we make it private, but facebook content is reserved only for friends unless we open our closet.
  • If i post a tweet with hashtag #socialmedia, then if Michael(completely unknown for me) wants to search the same, he can see my tweet in searched result list. But if i do the same in FB and if the same guy Michael searches the #hashtag, he don’t find my post unless he is my friend. The content goes unrecognized.
  • To share the personal information, friendship is an advantage in Facebook. But to make a content public,the friendship itself is the barrier.
  • If i make it to a “Major League Baseball” match, and i post some thing like “OMG! George Kontos is injured badly, he is still lying on ground #MLB” on facebook, the remote user who searches for ‘#MLB’ will find only the content by his friends(if any). If the “#MLB” hashtag has been bought by league, it always lists the reserved content by Major League Baseball account. After all what i wanted to share which is worth of going public, went in vein. But twitter acts different. The remote user finds my tweet easily and thinks it is worth to reach more netizens, hence he retweets it. When the activity of that tweet increases through retweets or favorites , the tweet is considered as most preferred tweet . For every search of #MLB, it lists my tweet as “top tweet”. As Twitter’s Chief Scientist, Abdur Chowdhury tells “The tweets with the highest velocity beyond expectations are regarded as top tweet” . Hence the content goes actually “Viral”. From user side, public chose the content which it considers as ‘deserved’ to be made social. That is what social network precisely mean, and facebook can be only termed as Friend’s network.
  • In facebook, #hashtag looses its character . Twitter started ‘#’ to make content segregated and for surfacing the topics. But facebook carrying the motive of surpassing twitter already had enormous segregated data in the form of Pages,Groups etc.
  • Twitter let users to understand the importance of #hashtag but Facebook tried to train its users to use ‘#’ as if none knew it and it was its own initiative . Twitter stood for the principle of classism to take users to understanding level, but facebook wanted a “constant change and its announcement” and it is well known for it.
  • Scott Forshay tells “As mobile has become the primary interface via which human beings experience an increasingly digitally optimized world, brands are being forced to adapt at an accelerated rate of change to create and maintain competitive advantage”. But for content marketing, everyone knows facebook is quite more effective as it has six times more users than twitter. But Facebook #hashtag don’t work on mobile. It genuinely makes sense.
Last word :- After all one cannot become another. In metaphysical dualism two things are always different. It is apt to recall ‘duo-theism’ or ‘dualism ‘, where two things in nature cannot become same. Twitter cannot compete on facebook and its greatness lies in not trying for it. But after all facebook cannot turn into twitter, but regrettably it tried. In the era of social media, one who works on their own strengths truly emerge.
1:27 AM
“I bought this Online in _____”,this talk is often heard now more than ever. When it demands just mobility of our fingers than any part of our (lazy)body,there is no reason that why the Online Marketing must not be preferred. Consumer believes in “I can get it at my door-step without an extra penny spent…”, a simple lazy theory. Hence marketing specialists predict that ,the growth of E-Commerce will be humongous in next six years and Yes! a considerable number of MNCs are showing dogged persistence to match their predictions.

What is the Basic difference between Indian and American customer?
Knowing that the consumer is the power plug of commerce for both countries, as the power sockets for both countries diverse ,the consumer mentality also should change. Since i am not a business specialist, my parameters of comparisons will be just in the POV of a consumer. It conscious to observer the difference between the Psychologies of two gigantic markets in the world, which after all half-a-dozen E-commerce contemporaries doesn't seems to have any knowledge of(I am talking from the mic of a consumer).

It is clearly evident that Indian market is going western with few exceptions. But! most of that “few” are regarding transactions. Since it is between two economies one is planned and developed but other is more of combinatoric and influenced. One such elemental exception is ,Indian E-commerce reached the tongue tip of a consumer when the “last” payment option became the most preferred... COD!. 
A society is forged by decades of history. Hence the consumer community is quite evolved on aspects like vision, singularities of a culture and way of believing. Only by knowing this difference, the collective character of a consumer can be understood.

Still many E-commerce firms in India does not allow COD option, and such firms are hardly known to consumer because of this uniqueness(they tell) they have. For every online marketing company, COD is an outside comfort zone, since chances of order getting rejected at the doorstep is notably more than any other payment option. But! No consumer in the world is concerned about comforts of a seller . More than 90% of consumers prefer COD in India,when it is not the same in US.
If an American based company tells “Still! The consumer here is backward . It may get better by years passing”, the answer is “NO” .The people who are buying here are pretty well educated and you have to be his slave to serve his needs. The most popular online sites, which also have same “comfort problems” that you have but, at least they pretend themselves so that they are happy to give COD.

The children in India are taught to save money and buy a product when you can pay the full amount, but in US way it is like an advantage to “Get the product now,and pay afterwards” and we call it EMI. Even though many Indians go for EMI nowadays,it is not that fancy as that of US. “I bought this ... on EMI” is not that proud expression as that of “I bought a new ...” in India. Hence the Indian consumer expects the seller attitude have to be same and believes “You take money when you give me the product”. Hence the singled out payment option in India will be “Cash-on-Delivery” even in future. This relative difference have made the Indian market still a question for many American online marketing barons. If they can see it with the special perspective, they will celebrate next Diwali or GOSF, failing will get ready to "Reeboked" from India.
1:25 AM
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